Consumers visit many sites everyday across multiple devices. This cross-device activity makes it hard to connect with them and build awareness.
The Marketing Insights plugin utilizes Lotame Lightning Tag’s real-time edge processing and data collection works hand in hand with Cartographer identity graph to find your people across all browsers and domains.
Get more out of every site visit. Lightning Tag analyzes your website against visitor traffic data to increase relevancy for search engines and provide you with valuable information about who is visiting your site.
About Lotame and the Lightning Tag
As part of its commitment to privacy, Lotame adheres to both the DAA Self-Regulatory Principles and the eDAA’s European Principles for Online Behavioral Advertising. Lotame is also a member of the NAI and adheres to the NAI Code of Conduct. Please visit our Memberships, Affiliations and Oversight page to learn more about Lotame’s participation in the EDAA, DAA, NAI, and other self-regulatory organizations. For further details on Lotame’s Lightning Tag click HERE.