Get Advanced Insights Into Who Your Customers Really Are.
Get a proprietary website pixel to learn about the users visiting your site. Identify your target audience — who are they, what do they do, how they spend, and what are they looking for.
What’s in the Data?
Learn About Who Your Customers Are
Explore demographic attributes such as gender, age, income, and level of education.
Learn About How Your Customers Spend Money
Look at past purchases and what your customers are in the market for purchasing.
Learn About What Your Customers Do
See the top 20 behaviors sorted in descending order of highest propensity (likelihood).
Understand Your Market Reach
Total active uniques (reach) of each behavior who has interacted with your website in the past 30 days plus the percentage reach your website has for each behavior in its addressable market over the past 30 days.
How Do You Use the Data?
Use the data to help customer tailor messaging and offers.
Use the data as a guide to content creation on your website, ads, or social media.
Use the data to discover opportunities to target new customers or new strategies that were previously untapped.
Run your marketing more efficiently using proven data driven strategies.
Where is the Data Sourced?
The data for marketing insights comes from over 40 data sources and your live report sorts through more than 50,000 data points.
33 Across
Axciom
AD3+
AdSquare
Adstra
Advance Local
Alliant
AnalyticsIQ
AutoTrader CA
BDEX
Bombora
BusinessWatch
Car Dehko
Carwale
Claritas
Clickagy
Connected Interactive
Crosspixel
Cubiq
Data Axle
Dataline
Datalogix
Datastream Group
DataXpand
Demandbase
Dunn & Bradstreet
Epsilon
Equifax
Experion
Eyeota
FirstCry
Fluent
Fyllo
GDP Venture
Gravy Analytics
Hexagon Data
HypeBeast
Incut
Independent Media Network
InMarket
IVS
KBM Group
L2 Political
LBDigital
Lotame Data Exchange
Mastercard
MobileWalla
Narrative Network
Navegg
Networld
Neustar
New Media Group
Ninth Decimal
NXTeck
Oracle / BlueKai
Pixnet
PlaceIQ
PureProfile
Quikr
Red Brick Lane
Reklaim
Rev Media Group
Safe-Reach Cannabis
ScanBuy
Sharethis
Snack Media
Sovrn
Start.io
StatSocial
Stirista
Summit Media
TrueInfluence
TVB
V12 Network
Webbula
ZeoTap
… and many more
How is it Implemented?
Download the WordPress Plugin
Simply add the plugin via download or from the WordPress plugin directory. Install and activate to get started. Download Now
Automatic Installation
- Log in to your WordPress Admin Dashboard
- Navigate to the “Plugins” menu
- Click “Add New”
- Search for “Marketing Insights” by DashHound
- Click “Install Now” and then “Activate”
Analytics vs Insights
Marketing Insights is intended to complement Google Analytics
Google Analytics
- Ages
- Genders
- In-Market Interests
- Affinities (Interests)
- Affinity Categories
- Education Levels
- Past Purchases
- Relationship Status
- Ownership Status (Home)
- Employment Status
- Business Industry
- Business Role
Marketing Insights
- Ages
- Genders
- In-Market Interests
- Affinities (Interests)
- Affinity Categories
- Education Levels
- Past Purchases
- Relationship Status
- Ownership Status (Home)
- Employment Status
- Business Industry
- Business Role
FAQs
Is this different from Google Analytics?
Marketing Insights is intended to complement Google Analytics by providing customer insights from over 40 data sources and 50,000 data points.
Can I run an advertising campaign with this data?
All your data is saved so that you may be able to immediately apply to any LocalAds ad campaign.
Can I export the data?
You cannot manually export the data. Instead it is automatically integrated into the LocalAds ad platform for quick and easy programmatic delivery.
Is my customer data safe?
Any information tracked is completely anonymous. The data is also associated specifically with the account, hashed and secured.
Is the data obtained GDPR and CCPA compliant?
Yes, the data platform and data sources are compliant with GDPR and CCPA.
Is there a free version available?
Absolutely! Our WordPress plugin is free of charge and will immediately start collecting and reporting your customer’s data.
Reliably Hosted With Our Partners
We’ve partnered with leading companies in the WordPress Hosting industry to bring you the most reliable, DashHound-compatible hosting pre-installed with the tools you need to be successful with DashHound so you can enjoy perfectly configured hosting environments.
Ready to get advanced insights for your business?
